- Strategy
- Design
- eMarketing
- Usability and User Experience
- Web Analytics and Site Performance
- Integrated Marketing
Because marketing budgets are always limited, successful interactive projects are driven by the ability to identify and measure the performance of our Web solutions. Our Web Analytics experts develop and implement ongoing customized monitoring programs, leveraging state-of-the-art Web analytics strategies. We work with our clients to identify opportunities pertaining to site usage and campaign effectiveness. The resulting reports advise ongoing enhancements to our clients’ sites.
In order to define the current challenges and objectives that allow us to prioritize requirements for measuring activities on a client’s site, Momentum consultants conduct one-on-one interviews with key client personnel. Through this process, we seek to:
- Identify the objectives and conversion points of the site.
- Determine segmentation requirements.
- Pinpoint Key Performance Indicators (KPI).
- Develop reporting requirements.
- Build a reliable and ongoing reporting framework.
This process allows us to ensure agreement over program roll-outs and to identify immediate benchmarking requirements. Momentum delivers programs that not only measure immediate success but that offer continued analysis of site interaction in order to ensure effective interactive maintenance strategies for our clients.
