- Strategy
- Design
- eMarketing
- Usability and User Experience
- Web Analytics and Site Performance
- Integrated Marketing
At Momentum we know that good usability is only by design. A lack of usability, whether it is for mobile, IVR, or web will decrease your profitability, productivity and overall brand perception. That’s why we have put together one of the most experienced User Experience (UX) teams in Canada who are able to deliver outstanding services for a variety of interactive mediums.
Our UX team ensures that the needs of the end user are always identified, understood and amalgamated with business, design and technological objectives to create the optimal interactive experience. Whether you are building something from scratch or have the need to optimize your existing experience – our UX team can help!
Momentum’s UX team has an expansive User Experience Optimization Toolbox that allows us to provide our clients with rapid approaches that will guarantee their success and ensure user satisfaction. In the past, we have witnessed phenomenal success with these UX methods:
- User Experience Consulting
- Personal/Usage Scenario Development
- Heuristic Evaluation (Expert Reviews)
- User-Interface structure development (Information architecture + wireframes)
- Rapid Prototyping
- Usability Testing/User Validation (using a variety of methods/techniques)
What differentiates our UX team?
- Momentum’s UX team has mastered the ability to predict and influence human behaviour to ensure that your user and business goals are always achieved.
- We have incorporated the latest usability techniques, such as rapid iterative prototyping, which have resulted in substantial client savings and higher conversion rates in shorter timeframes.
- Our clients work directly with our senior staff on an individual basis, and our development toolbox is filled with the most up-to-date practices and usability principles.
- Our team has had the privilege of launching several high profile global/international initiatives.
- Momentum’s expertise also extends beyond Web-only services, as we are already supporting next generation mobile strategy, UX design & validation, and creative design for clients like Cingular, CNN and Ericsson.
